Apply Now
Give to WP
Apply
Give
 

Department of Marketing and Management Sciences

1_2016_03_09_1157_WPU.jpg
2_DSC_0080.jpg
arrow

The Department of Marketing and Management Sciences provides the opportunity for degrees at the BS level. We aim to educate and inspire our graduates to create value and build strong companies. You will be equipped to successfully launch innovative products, effectively support strategic initiatives, and efficiently manage the operations of any organization. You will study sustainable organizations and consumer behavior, conduct business research, and learn about international and domestic markets. Our programs of study enable you to develop strong communication and technology skills in a highly collaborative learning environment. 

Learn more about each of our programs:

  • BS in Management
  • BS in Marketing
  • Minor in Business Management
  • MBA General
  • MBA with concentration in Marketing
  • MBA with concentration in Entrepreneurship
  • MBA with concentration in Music and Entertainment Management
  • MS in Applied Business Analytics
BS in Management

When you graduate with a BS in management from the Cotsakos College of Business, you'll be prepared to take on the challenges of the highly competitive and globalized business job market. Our management majors are employed by both profit and non-profit organizations, and perform well in a variety of organizational positions in the manufacturing and service sectors. Our graduates hold positions in strategic planning, tactical implementation of plans, human resources planning and management, production and operations management, quality management, project planning and control, decision making, information and knowledge management, management consulting, and general management and supervision in a variety of industries.

BS in Marketing

When you graduate with a BS in marketing from the Cotsakos College of Business, you'll be equipped with the knowledge and skills necessary to forge a successful career in marketing and related business functions. Specialized tracks in marketing management and digital marketing will prepare you for careers in major corporations or to start your own business. Our graduates pursue a broad range of international and domestic careers, including jobs in advertising, retailing, marketing management, marketing research, and multinational marketing. You can also find positions in non-profits such as charities, art groups, and non-governmental organizations (NGOs).

1_2014-06-19-0514-WPU-3355371630-O-2.jpg

Department Spotlight

MichaelParmese'16.jpg

Michael Parmese '16 examined intention to participate in charity among millennials in relation to the ethnicity and gender of participants in order to help charities create more targeted marketing and advertisements.