The Marketing and Public Relations Department provides the University with a full range of marketing and public relations services and support designed and implemented to reach multiple target audiences, including prospective undergraduate and graduate students and their influencers, the campus community, alumni, the general public, prospective donors, and state and local decision-makers.
The department—composed of writers, editors, media professionals, and graphic and web designers—projects a positive and consistent image of William Paterson University through all print and electronic communications. Responsibilities include:
- Web marketing
- Social media
- Print and electronic publications
- Marketing and promotional materials
In addition, the department is responsible for maintaining and implementing the University’s Brand Strategy and Graphic Guidelines.