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In today’s data-driven world, the ability to translate complex datasets into clear, rhetorically persuasive, and engaging stories is a critical skill for professionals across industries. Data Storytellers use narrative-style tactics to bring data out into the open where it can become easier for audiences to understand. They have sufficient data literacy to be able to understand the numbers, and storytelling and marketing skills to be able to present it to stakeholders in a way that will make the most sense to them. This program combines foundational data analysis techniques with the art of storytelling, enabling students to not only interpret data but to present it in ways that resonate with diverse audiences. The Data Storytelling Certificate is ideal for individuals looking to enhance their ability to interpret and communicate data in an impactful and accessible way, combining technical skills with rhetorical and creative storytelling strategies.
This certificate may be completed within the first two years of college and is appropriate for any major, especially those in the arts, humanities and social sciences; several courses in the certificate count towards the UCC.
*Categories based on the National Association of Colleges and Employers (NACE) key Human
Dr. J. Felson, ChairRaubinger Hall 463felsonj@wpunj.edu973-720-3429
