RBI Leadership Team


Rajiv Kashyap

Rajiv KashyapDepartment Chair
Department of Marketing, Management, & Professional Sales

William Paterson University
1600 Valley Road, VR3066
Wayne, NJ 07474

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Professor Rajiv Kashyap is the Chair of the Department of Marketing, Management, and Professional Sales. He provides strategic leadership to the Russ Berrie Institute of Professional Sales through developing and implementing strategies to advance the organization’s mission. Professor Kashyap also assists the Cotsakos College of Business Dean with the development and implementation of a sustainable financing plan for the institute, all the while establishing and maintaining relations of trust with stakeholders, partners, the business community, and external agencies.

Rajiv Kashyap is also a full professor of Marketing at William Paterson University. His research has been published in the Journal of Marketing, Academy of Management Learning and Education, Journal of Marketing Theory and Practice, Journal of Personal Selling and Sales Management, Journal of Marketing Education, Academy of Marketing Science Review, among others. He also helps companies, non-profits, and local entrepreneurs evaluate project feasibility and develop digital marketing and analytics strategy. Professor Kashyap has led and continues to assist the College with its AACSB accreditation efforts.


Mike Chao

Mike ChaoAcademic Director
Russ Berrie Institute for Professional Sales
William Paterson University
1600 Valley Road, VR 3049
Wayne, NJ 07474
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Professor Mike Chao is the Academic Director and serves as a primary champion for the Russ Berrie Institute for Professional Sales academic and co-curricular educational programs and events, which elevate RBI’s profile in the academic community. He assists the Cotsakos College of Business dean with developing and maintaining strategic corporate sponsorships and with corporate outreach and engagement to establish partnerships that enhance experiential learning opportunities for students. Professor Chao also provides academic leadership for the National Sales Challenge and RBI Sales Triathlon competitions. He assists the MMPS department chair and the operations manager with the development and successful implementation of co-curricular professional sales education events and programs. Professor Chao also assists the MMPS department chair and dean with external relations for RBI.

Over the past 4 years, Professor Chao has served as the Business Honors Program Director of William Paterson University’s Honors College. In that role, he successfully promoted the program, recruited Honors College students to the business track, and built relationship with stakeholders in the WP and wider community to find internship, practicum and thesis opportunities for all business honors students. He has a reputation as an excellent teacher-mentor and a champion for our students. His expertise in international consumer behavior and in designing, planning and implementing high-impact learning experiences will complement the expertise of our professional sales faculty. He enhances the diversity of academic perspectives available to the RBI and his complementary network will enable our student success and academic outreach initiatives.


Michael Gatlin

Michael GatlinOperations Manager
Russ Berrie Institute for Professional Sales

William Paterson University
1600 Valley Road, VR G066
Wayne, NJ 07474

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Michael Gatlin is the Operations Manager and provides technical leadership to the Russ Berrie Institute for Professional Sales and Cotsakos College of Business. He oversees the daily operations of RBI, as well as assists the Cotsakos College of Business dean in developing and maintaining strategic corporate sponsorships for RBI. Michael also facilitates a variety of student experiential learning and engagement opportunities, including coordinating interactions between students and corporate partners. He leads the marketing and customer relationship management activities of RBI and identifies, assesses, and informs the dean of internal and external issues that affect the institute.

Michael has interests in virtual selling models and applications, digital marketing, marketing automation systems, and AI-powered CRM systems. As an adjunct professor of Professional Sales at William Paterson University, he taught Sales Information Systems and Technology.


Ron Jones

Ron JonesProject Specialist
Russ Berrie Institute for Professional Sales

William Paterson University
1600 Valley Road, VR 4038
Wayne, NJ 07474

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Ron Jones is a Project Specialist and assists the Russ Berrie Institute for Professional Sales team in the organization, development, and execution of activities leading to the successful staging of the RBI Sales Career Fair, National Sales Boot Camp, and other planned programs for Spring and Fall 2022. He works to build relationships with new corporate partners, including small businesses in industries that are currently growing during COVID-19 or expected to grow post-COVID-19. He introduces them to WP/RBI/CCOB and gets partnership commitments from those who can participate in 2022.

Ron has executive sales management and sales training experience. He teaches Basic Selling Skills as an adjunct professor of Professional Sales and virtual selling and negotiation skills programs as a business instructor of the School of Continuing and Professional Education at William Paterson University.