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Is Going Global the right decision for your company

March 2, 5:00 AM - April 6, 8:00 AM


International Sales for Small Business                                                                                                                   

This course presents an analysis of the sales function across national borders. The impact of strategic, economic, political, legal, and cultural factors on sales activities, factors that influence the globalization of selling, and the impact of cultural differences on global selling and buying will be discussed. The material presented in this course is geared to business owners or managers with authority to decide the strategy and direction of the company. This NOT a HOW to sell basics; it is designed to help participants decide if Going Global is the right decision and if it is, how do they start.

INSTRUCTOR: Michael Taylor is an Adjunct Professor in the Russ Berrie Institute for

Professional Sales (Department of Management, Marketing, and Professional Sales) in the

Cotsakos College of Business at William Paterson University.

Dates:  Wednesday(s) 3/2, 3/9, 3/16, 3/23 & 3/30 & 4/6

Time:  10:00 AM- 12:00 PM

Location: Online


ID: b7838bfe-4101-4933-a6ef-4b2801a170c0