INFORMATION FOR
Major: Public Relations
Current Title: Senior Publicist, CBS Entertainment
Victoria Saavedra is a senior publicist for CBS Entertainment, where she currently serves as the publicity lead for the critically acclaimed and Certified Fresh series Elsbeth, now in its second season. She successfully launched the show through an impactful campaign that spanned print, broadcast, social media, and more, helping to make Elsbeth both a fan and press favorite show that continues to be named as one of TV’s biggest hits of the year. Additionally, she co-leads the publicity for Dick Wolf’s FBI, FBI: Most Wanted, and FBI: International, managing the day-to-day publicity for the three series and keeping the shows relevant in the TV space. She has also worked on specials such as The Kennedy Center Honors and various music specials with artists such as Mariah Carey and Dua Lipa.
Proudest Professional Accomplishment: “Throughout my professional career I have been most proud of my desire to keep learning and elevating in my craft. I strongly believe that finding unique and innovative ways to hone your skills is the best way to accomplish any goal—no matter how big or small. Another professional accomplishment of mine has been having actors and talent that millions of people know thank me for my work on promoting their projects. Their acknowledgement of my work and seeing it across various platforms is still a pinch me moment!”
WP Pride. “I am extremely grateful that my time at WP helped me understand the importance of relationship-building and finding something you can become an expert in to help you stand out in the evolving world of public relations and entertainment. When I was at William Paterson, my professors (from my PR and music business worlds) were always present to answer my questions when I had them and supported my dreams as I found ways to garner new experiences and skillsets across various internships.”
