SBDC Events

Jun 20, 2018, 10:00 AM to Jun 20, 2018, 1:00 PM

You know you should be on social media for your business or non-profit. You know it can help you drive more new and repeat business for your organization. But, do you know why? Where do you start? How do you engage? Do you know which social media platform will have the biggest bang for your buck? And when you start your profile, do you know what to say and how to grow your following?

What’s next? This boot camp will answer all of those questions and more! This 3-hour Bootcamp will guide you through the process of developing and implementing a successful social media marketing strategy. 

1. Beginners: (first hour)

• Guide to a simple social marketing campaign 

• Learn the anatomy of an email marketing campaign.
• Set up your social media profiles on Facebook, Twitter, and/or Instagram (hands-on)

2. Intermediate (Second hour)

• Audit your existing profiles, learn to update and manage your brand presence 
• Creation of an email campaign using Constant Contact (hands-on)
• Demo of automation tools that save you time and money (hands-on)

3. Advanced: (last hour)

• Create a social media themed calendar that connects with customers (hands-on)
• Learn how to showcase your products on Facebook (hands-on)
• Learn the basic set up of paid or sponsored ad campaigns

To make the most of the Hands-on segments you will have the opportunity to work on your own accounts, so come prepared with a laptop, graphics, logo, photos, video or other materials you want to share online. 

Fee:$30

Location: Cotsakos College of Business, 1600 Valley Road, Wayne, NJ 07470 Room G015