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Popular Music and Digital Music Creation Studies

Viewing the world of Popular Music through the study of Social Media and Songwriting

At William Paterson University, the popular music and digital music creation programs offer a contemporary and dynamic curriculum, covering genres like rock, pop, jazz, and electronic music. Led by industry professionals, students explore music production, songwriting, and performance. Emphasizing creativity and collaboration, the program prepares students for success in the ever-evolving world of popular music, providing cutting-edge facilities and recording studios for hands-on experience.

The Bachelor of Arts with popular music emphasis examines contemporary popular music from a global perspective and through the study of social media and songwriting. Students who have completed this program will have an in-depth and working knowledge of the music and entertainment industry, the role of social media in this industry, a global perspective of popular music, and the basics of songwriting and arranging.

  • Study the music and entertainment industry from industry professionals.
  • A flexible academic program allowing students to tailor the curriculum to their specific desires.
  • A global view of popular music.
  • Songwriting, arranging, and music production as it applies to the songwriter.
  • In-depth study of social media and the music industry.
  • A wide range and variety of potential career paths.

Popular Music and Digital Music Creation Careers:

  • A & R (artist and repertoire)
  • Advertising
  • Advocacy
  • Agents
  • Artist development
  • Artist relations
  • Arts administration
  • Arts programming
  • Booking
  • Branding
  • Budget
  • Children’s music
  • Concert production
  • Consulting
  • Copyright
  • Criticism
  • Entrepreneurship
  • Festivals
  • Management
  • Merchandising
  • Mobile media
  • Music journalism
  • New media
  • Promotion
  • Publicity
  • Social media
  • Technology development

BA in Pop Music Curriculum

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BA in Digital Music Creation

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Check out the William Paterson Pop Vocal Ensemble

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