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The BA in Communication lays the groundwork for crafting messages, understanding audiences, working with modern media technologies, learning key communication theories, honing intercultural skills, and developing critical thinking and creative competencies. Students combine critical thinking and creative skills with writing and audio, visual, and digital communications, enhancing their interpersonal and intercultural competencies and providing a platform for ongoing engagement with today's media-driven world. Students examine the relationship of communication with other humans, with culture, and with society, taking a critical eye to the constant flow of messages that surround us — messages from the news media, other humans (social media and digital communication,) advertising and marketing, governments, and non-profits, and more. To understand contemporary issues in human communication and media, students also develop an understanding of the history of media and the digital landscape and cultural, ethical, and legal considerations for professional practice. The BA in Communication gives students the freedom to explore a variety of communication topics, while teaching the skills necessary to be adept, versatile, and highly employable communicators in an extensive range of careers.
View academic program requirements and course descriptions in the University Course Catalog:
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The communication studies concentration provides students with the opportunity to study human interpersonal communication from behavioral, humanistic, and scientific perspectives. This includes instruction in the theory and history of communication, the development and application of intercultural and international communication practices, as well as relational, team, and leadership communication competencies in business, education, and social settings. Enhanced competency in written and oral expression is supported through the examination of oral and nonverbal and current technology-based messaging formats.
Accelerated Program:
The BA in Film, Television, and Audio provides students with the opportunity to pursue a degree that integrates across media (film, television, audio, radio, podcasting, digital streaming). With a BA in Film, Television, and Audio, students develop foundational knowledge in media theory and production while choosing a distinctive media focus, specializing in audio/radio, filmmaking, television production, or integrated media. Each specialization is designed to further a student’s specific career path.
The journalism track prepares students for professional careers in the newspaper and related industries and for advanced study. In a fast-moving digital era, the curriculum enables students to become sophisticated consumers of news media and includes instruction in news writing, reporting, editing, and media law/ethics. Emphasis is placed on integrating new media throughout the concentration's curriculum. Students prepare for internships and entry-level positions at on-line news organizations as well as at traditional newspapers through writing for the student newspaper, The Pioneer Times, an excellent training ground for future journalists.
The public relations track prepares students for careers in a variety of increasingly integrated marketing communications industries. Public relations knowledge and skills apply to virtually all industries and interest areas. Careers in public relations-related fields continue to grow faster than the national average and are listed as a top-8 growth industry by Fortune magazine. Public relations programs help support an organization's business objectives and increase corporate reputation, drive sales and even build a brand. We offer a rigorous public relations curriculum which includes integrated communication planning, digital and social media marketing, strategic multiplatform writing, event promotion, and program development. Learn more >
Communication minors are available in communication studies, film studies, international cinema, journalism, media studies, public relations, theatre and comedy, and visual communication.
This graduate program fosters excellence and imagination in poetry, fiction and creative nonfiction, with emphasis on professionalism, pedagogy, and publishing. More Info »
The Audio Broadcasting Certificate develops newsgathering and interviewing skills and teaches students: to create content that engages, informs and influences audiences; to acquire high quality audio using mobile devices as well as industry-standard technology; to distribute content across audio and digital platforms; and to practice legal and ethical behaviors when creating television video news content. Learn more »
• Current students sign-up here: Declare Certificate• If you are not currently enrolled as a student, please apply here.
The certificate in Podcasting prepares students to produce, edit, and share engaging podcasts using a range of audio digital content. Students will develop narratives, learn best practices for conducting interviews and storytelling, learn how to write effectively for the podcast medium, and acquire skills for how to engage audiences and distribute their finished content to a mass audience. Working with state-of-the art equipment, students will acquire the technical skills needed to produce substantive audio content. The certificate is designed to serve students in any major looking to deepen their knowledge and practice of the podcasting medium as well as adult learners and professionals who wish to explore podcasting and create their own.
The Sport Journalism certificate is designed to prepare students from a range of majors to be competitive in the expanding sports media job market. Most of the courses taken in the certificate can also be applied to the Journalism BA degree. But this certificate can add value to a number of other majors such as Sport Management, Exercise Science, English and others. Professionals already working in the sport media industry can use this certificate to develop broadcast news skills to support a career change or advancement.
The Television Broadcasting Certificate develops newsgathering and interviewing skills and teaches students: to create content that engages, informs and influences audiences; to acquire high quality audio and video using mobile devices as well as industry-standard technology; and to practice legal and ethical behaviors when creating television video news content. Individuals who complete the certificate will learn the technical skills necessary to obtain (shoot) high quality video in the field and edit that content independently or in collaboration with a reporter. Learn more »
» Current students sign-up here: Declare Certificate» If you are not currently enrolled as a student, please apply here.
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