Russ Berrie Institute for Professional Sales

More CEOs come from a sales background than any other career path.

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The driving force behind any successful business is sales.

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A state-of-the-art behavioral learning facility
based at William Paterson's Cotsakos College of Business.

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We give you the strength to pursue your chosen career path.

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Helping students and professionals excel in the challenging and rewarding profession of sales.

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IN THE NEWS

WP-2016RBI_SalesAwards-131Winners Announced at Russ Berrie Institute’s 10th Annual National Sales Challenge at William Paterson University’s Cotsakos College of Business

University of Wisconsin-Parkside takes top honors among professional sales teams and Victoria Reyes, a senior at William Paterson University, is first place overall individual winner. (Read More)


Real World Experiences for National Sales Challenge

Competitors Featured on NJTV News

High-fiving Caroline Crabtree – minutes after learning she was a finalist in a national speed-sales and sales role-playing competition at William Paterson University, “you don’t know really what to expect coming out of these things because it’s really subjective. But, I’m definitely excited.” (Read More)

The three-day-long event, hosted out of the Russ Berrie Institute for Professional Sales, brought together more than 120 professional sales students from 40 schools around the country, as well as two schools from the Netherlands and Scotland. National Sales Challenge Brings top talent to William Paterson University Highlighted in The Record/Herald News

Annamaria Havrillova hasn't been to William Paterson University in Wayne since she graduated from the Cotsakos College of Business in 2013. On Thursday, the former sales student was back on campus, but on the other side of the table - as a recruiter, evaluating hundreds of potential hires at the university's eighth annual National Sales Challenge.


The three-day-long event, hosted out of the Russ Berrie Institute for Professional Sales, brought together more than 120 professional sales students from 40 schools around the country, as well as two schools from the Netherlands and Scotland. Students competed against each other and had the opportunity to network with 80 business executives from 15 companies. (Read More)


William Paterson University Listed Among Top University Sales Programs in the Nation

William Paterson University was recognized in the 2016 list of Top University Sales Programs for its Russ Berrie Institute for Professional Sales in the Cotsakos College of Business. The list, released by the Sales Education Foundation of Dayton, Ohio, highlights William Paterson University as one of the best locations for hiring sales professionals. (Read More)