The BS in Applied Business Analytics empowers students with the knowledge, tools, skills and industry preparedness to analyze and interpret data-driven solutions. Integrating math, technology, statistics, and business domain expertise, the curriculum addresses emerging challenges such as optimization, machine learning, AI, marketing analytics, data mining, databases and data warehousing. Students use industry tools such as Tableau, R, and Python to complete industry-relevant projects using real data. A degree in Applied Business Analytics enables graduates to forge sustainable careers in finance, healthcare, digital marketing, cybersecurity, and project management.
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Students will learn to effectively apply management theories to enhance organizational welfare and profitability. Graduates will be prepared to manage organizational resources, and develop and implement strategic and tactical level plans to support organizational goals. A diverse array of courses in human resources, entrepreneurship, organizational behavior, labor management, and business analytics provide the opportunity to develop fundamental business competence. A focus on quality management and technology management qualifies our graduates to pursue managerial professions in health care, sales, banking, education, government, and production/manufacturing.
Students will learn the art and science of marketing through the delivery of a balanced curriculum that ensures fundamental business competence. They will develop analytical, critical reasoning, and communications skills by focusing on customer needs and the dynamics of buyer behavior. Students gain an appreciation of cultural differences, quality concerns, ethical and sustainability issues, and disruptive technology impacts on a global marketplace. Courses in marketing research, consumer behavior, pricing, social media marketing, and digital marketing enable our graduates to provide customer insights and create value for their employers.
The ability to generate revenue and "sell the business" are among the most fundamental sought-after qualities in new graduates. More than any other entry position, sales careers provide new employees with immediate visibility, accountability, recognition, reward and opportunity – perfect for individuals looking for a "fast track." We aim to provide students with lifelong skills including relationship building, communication, negotiation, and leadership. Sales careers are often cited by employers as the most highly visible and effective entry points for new hires to learn about the business and demonstrate their understanding of a company's products, customers, and the markets they serve.
A minor in business administration will prepare to apply a business perspective to your primary field of study. Your knowledge of business fundamentals will enhance your career prospects and ease your transition into organizations and professions.
The digital marketing minor provides an opportunity for non-business majors to understand digital marketing environment with an emphasis on information technology. The digital marketing minor provides a focus on skills and knowledge that would enable students to add value to organizations through digital marketing roles and responsibilities. It focuses on the fundamental activities and processes of digital marketing such as social media, SEO, and analytics. Internships are highly recommended. Requirement: 12 credits
The Marketing Minor provides an opportunity for non-business majors to acquire fundamental marketing knowledge and skills through an examination of the core activities and processes of marketing management. The marketing minor offers students opportunities to showcase their skills and signal employers. The marketing minor provides a focus on the core marketing function. Students can choose from a large variety of electives to design minors that suit their preferences. Requirement: 12 credits
A minor in professional sales complements any major by demonstrating academic and practical sales credentials. Students take classes which develop a working knowledge of sales, marketing, and negotiation.
While the courses within this certificate can be applied towards some business majors, businesses commonly hire graduates from the humanities, social sciences and education as entry level Human Resource Management Specialists, This, certificate will help students from any major who are interested in HRM stand out. You will learn about employee recruitment and selection, job analysis, training and development, compensation and benefits, performance management, and global HRM. You will also learn about HR policies, labor laws and how changes in social, political, legal, and global environments affect HR trends.
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Students have the opportunity to choose elective courses to build their own area of concentration based on a conglomerate of several business disciplines. The concentration allows for up to three courses in one specific area and requires a globally oriented course. More info »
William Paterson University
300 Pompton Road
Wayne, New Jersey 07470
973-720-2000
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