Executive Lecture Series - Sunil Robert

Title

Crisis Communications in a Social Media Intensive World

Instructor

Sunil Robert, Tata Consultancy Services

Abstract

Today's business world is far more complex with the ubiquitous social media posing constant challenges to marketers and communicators. A global corporation or a small business cannot be successful if it does not have a crisis communication plan in place. Based on two global crises that were personally managed for a software firm based out of India and London, we can examine briefly the critical elements of a good communication plan. What lessons and insights can we glean out of those case studies to apply for firms in this ever changing world?

Date/ Time

Tuesday, December 6th, 2016 
6:00 pm - 7:15 pm
VR1012

Location

Cotsakos College of Business 1600 Valley Rd