Department of Marketing and Management Sciences

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The Department of Marketing and Management Sciences provides the opportunity for degrees at the BS level. We aim to educate and inspire our graduates to create value and build strong companies. You will be equipped to successfully launch innovative products, effectively support strategic initiatives, and efficiently manage the operations of any organization. You will study sustainable organizations and consumer behavior, conduct business research, and learn about international and domestic markets. Our programs of study enable you to develop strong communication and technology skills in a highly collaborative learning environment. 

Learn more about each of our programs:

  • BS in Management
    Students will learn to effectively apply management theories to enhance organizational welfare and profitability. Graduates will be prepared to manage organizational resources, and develop and implement strategic and tactical level plans to support organizational goals. A diverse array of courses in human resources, entrepreneurship, organizational behavior, labor management, and business analytics provide the opportunity to develop fundamental business competence. A focus on quality management and technology management qualifies our graduates to pursue managerial professions in health care, sales, banking, education, government, and production/manufacturing.
  • BS in Marketing
    Students will learn the art and science of marketing through the delivery of a balanced curriculum that ensures fundamental business competence. They will develop analytical, critical reasoning, and communications skills by focusing on customer needs and the dynamics of buyer behavior. Students gain an appreciation of cultural differences, quality concerns, ethical and sustainability issues, and disruptive technology impacts on a global marketplace. Courses in marketing research, consumer behavior, pricing, social media marketing, and digital marketing enable our graduates to provide customer insights and create value for their employers.
  • Minor in Business Management
    A minor in business management will prepare to apply a business perspective to your primary field of study. Your knowledge of business fundamentals will enhance your career prospects and ease your transition into organizations and professions.
  • MBA General
    The MBA general concentration is designed for students who want to take advantage of total flexibility in their MBA study. Students have the opportunity to choose elective courses to build their own area of concentration based on a conglomerate of several business disciplines.
  • MBA with concentration in Marketing
    The MBA concentration in marketing will enable students to use data analysis, research, and strategic decision making in a way that influences external and internal decisions and operations in both the private and public sector.
  • MBA with concentration in Entrepreneurship
    Covering a diverse range of business functions in nearly any industry, the MBA entrepreneurship concentration is designed for the professional who is focused on advancing his or her knowledge and skills in a variety of business disciplines.
  • MBA with concentration in Music Management
    The MBA in music management concentration provides advanced education in the areas of music business, music management, entrepreneurship and entertainment law. With the University's proximity to New York City, our MBA enables students to capitalize on our industry connections and become immersed in the industry environment.
BS in Management
When you graduate with a BS in management from the Cotsakos College of Business, you’ll be prepared to take on the challenges of the highly competitive and globalized business job market. Our management majors are employed by both profit and non-profit organizations, and perform well in a variety of organizational positions in the manufacturing and service sectors. Our graduates hold positions in strategic planning, tactical implementation of plans, human resources planning and management, production and operations management, quality management, project planning and control, decision making, information and knowledge management, management consulting, and general management and supervision in a variety of industries.

BS in Marketing
When you graduate with a BS in marketing from the Cotsakos College of Business, you'll be equipped with the knowledge and skills necessary to forge a successful career in marketing and related business functions. Specialized tracks in marketing management and digital marketing will prepare you for careers in major corporations or to start your own business. Our graduates pursue a broad range of international and domestic careers, including jobs in advertising, retailing, marketing management, marketing research, and multinational marketing. You can also find positions in non-profits such as charities, art groups, and non-governmental organizations (NGOs).

Links to the University Course Catalog:

BS in Management

BS in Marketing with tracks in:
Digital Marketing
Marketing Management

MBA with concentrations in:
General
Marketing
Entrepreneurship
Music Management

Minor in Business Administration
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Department Spotlight

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Michael Parmese '16 examined intention to participate in charity among millennials in relation to the ethnicity and gender of participants in order to help charities create more targeted marketing and advertisements.