Students will learn how to analyze online marketing strategies and argue for their use in different digital marketing situations, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, content marketing and mobile marketing. According to the U.S. Bureau of Labor Statistics (BLS), the job outlook for marketing professionals is projected to increase by 10% through 2031 with demand in the digital marketing area trending somewhat higher. This certificate is appropriate for students in any major that supports a career in marketing (Business, Communication, English, etc,). The courses in this certificate can be used within the Marketing major or minor. Student earning this certificate may wish to add on the certificate in Social Media Marketing. View course descriptions in the University Course Catalog:https://academiccatalog.wpunj.edu/index.php?catoid=33 Current students sign-up here: Declare Certificate If you are not currently enrolled as a student, please apply here.
