The driving force behind any successful business is sales The result of a partnership between the private sector and higher education, the Russ Berrie Institute for Professional Sales (RBI) at William Paterson University is much more than a sales training company. As a University sales institute, we represent a unique learning resource for sales professionals and the companies they represent. Our comprehensive approach to sales education is based on years of educational and professional experience and research. Our staff is comprised of experienced professionals who are leading experts in sales and sales management from a wide range of industries. We provide your firm with the programs, consulting services, resources and methodologies needed to develop sustainable improvements in sales performance that will directly impact your company’s top and bottom line. Our programs are based on the latest in sales performance research and learning methodology and offer hands-on real-world applications that deliver lasting results. Our one-of-a-kind Professional Sales Laboratory, fully equipped for videoconferencing and distance learning, allows your sales team to learn by doing and to receive the immediate feedback from peers and trained sales assessors that is so critical to effective learning. As a sales institute we are able to offer you a wide range of opportunities including corporate sales programs for salespeople and sales managers as well as comprehensive, customized corporate sales performance consulting and research. Our programs benefit from the resources and expertise of the Christos M. Cotsakos College of Business, which is accredited by AACSB International, the Association to Advance Collegiate Schools of Business, and offers the country’s first bachelor of science degree in professional sales and will soon launch an executive master of science in sales leadership — the first and only graduate degree in sales leadership.