Visit the Brave New Radio website

We are a 260 watt non-commercial FM station that serves an area containing over 2 million people daily from studios in Hobart Hall, on the campus of William Paterson University. WPSC is a Rock Alternative station aiming for 18-49 year olds in the Northern New Jersey region. Recently, WPSC went online and now has a webstream so people from all over the world can tune in and hear us. WPSC broadcasts daily from 6am to 3am, 7 days a week, 365 days a year. The station operates with a paid professional General Manager and Assistant General Manager. Students are appointed as departmental directors and on-air personalities

WPSC-FM is Brave New Radio. The non-commercial station, FCC licensed to the city of Wayne NJ, started operating in December of 1988.

WPSC-FM is highly respected and popular in North Jersey. The station serves an area containing more than two million people. According to an Arbitron survey of a few years ago, WPSC-FM’s audience members, 18-49 year olds, spend an average of 10 hours per week tuned into WPSC 88.7 FM. Our listenership has only increased with our webstream capabilities.

WPSC-FM is an integral component of the Department of Communication at William Paterson University.

WPSC’s funding is a combination of departmental budget allocations and underwriting revenue solicited by student underwriting associates. The station receives no financial support from the Student Government Association. Under direct supervision from the General Manager, the Underwriting Department, along with the Promotions Department, develops targeted plans and promotions for potential underwriters and sponsors in order to achieve the maximum publicity for their business as permitted by FCC regulations.

WPSC is a living laboratory, mirroring broadcast industry realities. Students apply for positions and can work up through the ranks to become student management team members. Students are encouraged to submit application forms that are supported by resumes and audition tapes in order to be considered for on-air positions. In addition, a training program taught by student managers under the supervision of the general manager covers necessary facets of radio station operations. Training responsibilities include on-air, production, and departmental procedures.

WPSC’s student management team is organized as directorships. The directors are responsible for individual coordinated department operations. WPSC-FM departments include the following: Music, News, Production, Programming, Promotions, Sports, Recruitment and Underwriting. The student department directors, under the supervision of the General Manager, make departmental management decisions and assume the consequences that go with them. The graduating students from WPSC-FM develop profound insights of both.

For further information contact

Prof. Rob Quicke
General Manager