Faculty and Staff

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Bahar Ashnai

Department Chair and Associate Professor
Department of Professional Sales
William Paterson University
1600 Valley Road, Room 4038
Wayne, NJ 07474

(973) 720-3835
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Bahar AshnaiDr. Bahar Ashnai has completed her Ph.D. at Manchester Business School, at the University of Manchester in the UK. She has joined the Department of Professional Sales at the Cotsakos College of Business at William Paterson University in September 2012. Bahar has completed a bachelor’s degree in Electrical Engineering at Shahid Beheshti University in Iran, and a master’s degree in Marketing and Electronic Commerce at Lulea University of Technology in Sweden. She has been a research assistant and Ph.D. candidate at Manchester Business School since August 2007. She has published in peer-reviewed journals (including Industrial Marketing Management, Journal of Business and Industrial Marketing, Marketing Intelligence and Planning and Total Quality Management and Business Excellence), has presented at a number of conferences (including American Marketing Association, Industrial Marketing and Purchasing, Society for Marketing Advances and Academy of Marketing Science) and won several awards (including the Best Paper Award for B2B/CRM Track at Society for Marketing Advances 2011 and 2010, the Literati Network Outstanding Paper Award for Excellence 2010, and the Pearson Education Best Abstract Award 2007).

Her primary research and teaching interests are Business-to-Business Marketing and Selling, Sales, Buyer-Seller Relationships, International Marketing/Selling, and Quantitative Methods. Her research contributes to understanding how businesses can enhance their sales growth and performance, successfully manage buyer-seller relationships, manage and handle complaints, build trust, motivate cooperative behavior in business relationships and networks, and improve inter-functional collaboration. It has further implications with regard to selecting and training the personnel, including salespeople; also how firms can successfully practice sales and marketing strategies in a global and international environment.

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William J. Healy

Associate Professor
Department of Professional Sales
William Paterson University
1600 Valley Road, Room 4038
Wayne, NJ 07474

(973) 720-3832
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WilliamHealyDr. Healy is Associate Professor with the Russ Berrie Institute for Professional Sales at William Paterson University. Dr. Healy's record of accomplishment is a unique blend of corporate, consulting, entrepreneurial and academic experience.

Bill's corporate achievements have focused on large-scale sales and management development, executive education, customer service training, professional certification and career development initiatives. His corporate experiences include positions as Vice President with American Express, Merrill Lynch, Shearson Lehman and Warner Communications and sales experience with CIGNA, Princeton Learning Systems, Forte Development, VMI Communications and Xerox. He has extensive experience designing corporate curricula and delivering programs on sales leadership, selling skills, interpersonal communications, customer service, motivation, negotiation, and business development strategy.

Dr. Healy's major consulting engagements include American Express, CitiGroup, Merrill Lynch, NationsBank, Prudential, HESS, Donaldson, Lufkin Jenrette / Pershing, Air Canada, Reuters, Canadian Postal Service; and among professional associations The American Institute of Certified Public Accounts (AICPA), The National Association of Life Underwriters, The American College, Chauncy Group International and Educational Testing Service (ETS).

As an entrepreneur, he created and managed three successful businesses. Bill was President and Founder of Princeton Learning Systems and The Financial Services University and completed the sale of these businesses. As President and Founder of VMI Communications and most recently Forte Development, Bill has designed and implemented numerous sales training, professional certification, executive education, entrepreneurship, mentoring and business development programs for client companies.

Academically, Dr. Healy has earned Ed.D, M.S., M.A., and B.A. degrees in Education, Industrial and Organizational Psychology and Applied Psychology. Bill created the "Strategic Learning Blueprint Process", is a co-author of "Making Deals - The Business of Negotiation" (Simon & Schuster) and has conducted extensive research on corporate culture, career management, organizational change, curriculum design, classroom and technology-based course delivery, proficiency assessment, and professional certification.

Bill has received numerous industry and national awards including The Society for Applied Learning, Mid-Atlantic Technology Council, N.J. Entrepreneurial Network, National Society for Performance and Instruction, Entrepreneur Magazine, Wall Street Technology Association and The US Distance Learning Association. Bill conducts numerous regional, national and international seminars for corporate clients and professional associations and is a frequent speaker at sales and management conferences.

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Saeed Shakari

Assistant Professor
Department of Professional Sales
William Paterson University
1600 Valley Road, Room 4038
Wayne, NJ 07474

(973) 720-3872
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Saeed ShakariDr. Saeed Shekari is currently an Assistant Professor at Russ Berrie Institute for Professional Sales at William Paterson University. Saeed has a profound interest in quantitative research in the context of Business-to-Business (B2B) relationships. Before earning his Ph.D. in Business-Marketing, he has gained significant industry experience both in Engineering and Marketing & Sales. Besides his Ph.D., he holds an MBA and a bachelor's degree in Engineering. Currently, his research focuses on inter-organizational governance, e.g., contractual arrangements, product monitoring technologies as in the IoT domain (Internet of Things), firm performance, marketing strategy, and B2B sales practices. Saeed is passionate about theory-driven data analytics for practitioner relevant issues.

Dr. Shekari also teaches negotiation, sales, industry analysis, and Influence and persuasion courses to both undergraduate and graduate-level students.

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Michael G. Taylor

Full-Time Instructor
Department of Professional Sales
William Paterson University
1600 Valley Road, Room 4038
Wayne, NJ 07474

(973) 720-3864
Email 
 

Michael TaylorProfessor Taylor is a Full-Time Instructor with the Russ Berrie Institute for Professional Sales at William Paterson University. His record of accomplishment for over forty years in business is a unique blend of entrepreneurial, corporate, consulting, and academic experience.

Taylor is a U.S. Army veteran with deployment overseas. His life lessons from that experience are ones that everyone can use; Adapt, Improvise, and Overcome as a powerful way of thinking for any person who is faced with an obstacle or a desired objective in life.

Academically, Professor Taylor has earned his B.A, in Business from William Paterson College and an MBA, from Fairleigh Dickinson University degree in Management, both at night, while working full time at responsible jobs. He has been an Adjunct Professor with RBI at William Paterson University since 2015. He has taught Human Resources and Organizational Behavior at Berkeley College; guest lecturer at (FIT) Fashion Institute of Technology; Baruch College; DeVry University, all on the topics of Business Management and Marketing. Some of his professional development training includes Miller Heiman: Conceptual Selling; Strategic Selling; Negotiation Success; IBM and EDS sales training boot camps.

As an entrepreneur, he created and managed MTA Marketing as a sales promotion company and was a leader in novel ideas for customers to have greater brand awareness.  He later started Key Solutions, LLC where he was the Managing Director, consulting with clients on improving their sales teams and systems to be more profitable.

Taylor's corporate achievements have focused on large-scale sales using consultative selling of services, with extensive experience across industries from start-ups to high-growth Fortune 200 companies. He has a strong background in strategic planning and problem solving to design novel programs for rapid growth and turnarounds. His expertise is focused on forging high-powered partnerships and generating new income streams for bottom-line profitability improvement. His consulting and sales engagements include: Advertising/Media: EMI, Reader’s Digest, McGraw-Hill, Time Warner, Factiva, WebMD, D&B, Peoples Publishing | Technology: After-Mouse.com, Casey Group, CGS, IPSoft, Vortalsoft, Nobelstar, | Financial: Deutsche Bank, Credit Suisse, The Investment Center, M Holdings, ING Direct, Chubb Insurance, Goldman Sachs | Telecom: AT&T, Verizon, | Retail: A&P, Footstar, Liz Claiborne | Chemical: Cytec, BOC | Pharma: Pfizer, Warner-Lambert, Hoffman LaRoche | Manufacturing: GAF, WR Grace, Lockheed Martin  | Health Care: St. Barnabas, Princeton HCS | Transportation: Hertz | Government: USPS, Picatinny Arsenal.