The MBA concentration in marketing is unique because it has a broad reach in business that often overlaps with closely related fields, such as social media, grass roots marketing, public relations, professional sales, data analytics, and global marketing. Additional disciplines related to the concentration in marketing include entrepreneurial marketing, customer and consumer relations, digital marketing, and business to business marketing.
The MBA concentration in marketing will enable students to use data analysis, research, and strategic decision making in a way that influences external and internal decisions and operations in both the private and public sector.
December 1st: Spring semesterMay 1st: Summer semesterAugust 1st: Fall semester*Applications received after the deadline will be reviewed on a space availability basis
*International students are advised to apply by:April 1st: Fall (September intake)November 1st: Spring (January intake)December 1st: Summer (May intake)
Aliyah Xu Assistant DirectorXuY@wpunj.edu 973-720-3745
The Master of Business Administration with a concentration in Marketing online program takes a unique approach by overlapping a broad business foundation with closely related fields such as social media, grassroots marketing, public relations, professional sales, data analytics, and global marketing.
William Paterson University
300 Pompton Road
Wayne, New Jersey 07470