The MBA concentration in marketing is unique because it has a broad reach in business that often overlaps with closely related fields, such as social media, grass roots marketing, public relations, professional sales, data analytics, and global marketing. Additional disciplines related to the concentration in marketing include entrepreneurial marketing, customer and consumer relations, digital marketing, and business to business marketing.

The MBA concentration in marketing will enable students to use data analysis, research, and strategic decision making in a way that influences external and internal decisions and operations in both the private and public sector.

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