MBA Concentrations for Marketing and Management

William Paterson offers several MBA concentrations for marketing and management business students, including entrepreneurship and music and entertainment management.

  • The MBA General concentration is designed for students who want to take advantage of total flexibility to build their own area of concentration based on a conglomerate of several business disciplines.
  • The MBA Marketing concentration enables students to use data analysis, research, and strategic decision making to influence  external and internal decisions and operations in both the private and public sector. 
  • The MBA Entrepreneurship concentration covers a diverse range of business functions in nearly any industry, and is for professionals focused on advancing knowledge and skills in a variety of business disciplines.
  • The MBA in music and Entertainment Management concentration provides advanced education in the areas of music business, music management, entrepreneurship and entertainment law. 

Learn More about our MBA programs