MBA Concentrations for Marketing and Management

William Paterson offers several MBA concentrations for marketing and management business students, including entrepreneurship and music and entertainment management.

MBA General

The MBA general concentration is designed for students who want to take advantage of total flexibility in their MBA study. Students have the opportunity to choose elective courses to build their own area of concentration based on a conglomerate of several business disciplines.

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MBA with concentration in Marketing

The MBA concentration in marketing will enable students to use data analysis, research, and strategic decision making in a way that influences external and internal decisions and operations in both the private and public sector.

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MBA with concentration in Entrepreneurship

Covering a diverse range of business functions in nearly any industry, the MBA entrepreneurship concentration is designed for the professional who is focused on advancing his or her knowledge and skills in a variety of business disciplines.

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MBA with concentration in Music and Entertainment Management

The MBA in music and entertainment management concentration provides advanced education in the areas of music business, music management, entrepreneurship and entertainment law. With the University's proximity to New York City, our MBA enables students to capitalize on our industry connections and become immersed in the industry environment.

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Learn More about our MBA programs