Professional Sales Students Compete During 15th Annual National Sales Challenge on Campus

Sabreen Huzien, a William Paterson University senior, places second in sales role play competition

WP's Christopher Hall, a finalist in the sales role play competition, and Sabreen Huzien, who placed second in that contest.

Technicians monitor audio/video feeds from within the sales labs, which allow judges to observe from afar and allow students to produce video reels of their work.

Students from16 universities across the country and Canada put their sales skills to the test during the 15th Annual National Sales Challenge, hosted on campus by the the Russ Berrie Institute for Professional Sales (RBI) in the Cotsakos College of Business from November 16 to 18.

Sabreen Huzien ’23, a William Paterson senior majoring in finance, placed second in the sales role play competition. Huzien made it to the final round based on her scores from two initial rounds of sales role-play competition, each of which required a 15-minute in-person sales call meeting.

This year’s sales role-play competition scenario was provided by Baroan Technologies Inc., a managed services provider that provides business technology and consulting services for small and medium-sized businesses headed by alumnus Guy Baroan ‘94. Baroan, one of 10 corporate partners, hosted two virtual training sessions to provide insights on the company and answer role-play-related questions for students.

The event is designed to encourage excellence in sales skills and offer students an opportunity to develop new soft and tech skills to prepare them for the future of professional selling, as well as demonstrate those skills practically. Participants network with business executives from companies around the country who judge the events and serve as sponsors. It is one of only a few such select competitions in the country. Before the event, students competed on their campuses to win the opportunity to compete in the National Sales Challenge at William Paterson.

During the three-day event, students participated in an intense series of selling competitions and workshops, including a speed selling competition in which they had to sell themselves on why they should get hired for a professional sales role. During the sales role-play competition, student competitors showcased their skills by conducting sales call meetings.

The overall individual sales challenge winner was Sydney Eden from Purdue University. Emily Servers of West Virginia University placed second, Payton Montemayor of Texas A&M University placed third, and Payton Sevy of Weber State University placed fourth.

Weber State University was named the university team champion, followed by Texas A&M University in second place, Utah State University in third place, and Purdue University in fourth place.

The sales role-play champion was Melanie Cescato of Illinois State University, followed by Sabreen Huzien of William Paterson University in second place, Sydney Eden of Purdue University in third place, and Connor Christensen of Utah State University in fourth place. 

The speed selling champion was Emily Severs of West Virginia University.  Payton Montemayor of Texas A&M University placed second, Payton Sevy of Weber State University placed third, and Kade Johnson of Weber State University placed fourth.

The student alternate sales role-play champion was Parin Patel of Penn State Harrisburg. The student alternate speed selling champion was Matt Jones of Utah State University. 

In addition to Baroan Technbologies, other corporate partners included Canon Solutions America, CBRE, Fiserv, Lennox Industries, MJH Life Sciences, New York Life, ORS Nasco, Pella Windows and Doors, and Wyndham Hotels & Resorts; grant funding was also received from the Russell Berrie Foundation.   

The Russ Berrie Institute for Professional Sales is consistently recognized as one of the top sales programs in the nation by the Sales Education Foundation of Dayton, Ohio. William Paterson is the first higher education institution in the world to offer a bachelor of science degree in professional sales.

Participating schools for 2022 were: Bloomsburg University, Florida State University, Illinois State University, La Salle University, Metropolitan State University of Denver, Penn State Harrisburg, Purdue University, Salisbury University, Texas A&M University, Toronto Metropolitan University, University of Texas Rio Grande Valley, University of Wisconsin-Whitewater, Utah State University, Weber State University, Western Virginia University, and William Paterson University.