William J. Healy

Dr. Healy is Visiting Professor - Executive in Residence with the Russ Berrie Institute for Professional Sales at William Paterson University. Dr. Healy’s record of accomplishment for over thirty years is a unique blend of corporate, consulting, entrepreneurial and academic experience.

Bill’s corporate achievements have focused on large-scale sales and management development, executive education, customer service training, professional certification and career development initiatives. His corporate experiences include positions as Vice President with American Express, Merrill Lynch, Shearson Lehman and Warner Communications and sales experience with CIGNA, Princeton Learning Systems, Forte Development, VMI Communications and Xerox. He has extensive experience designing and delivering programs on sales training, interpersonal communications, customer service, motivation, conflict resolution, business development strategy and negotiation.

Dr. Healy’s major consulting engagements include American Express, CitiGroup, Merrill Lynch, NationsBank, Prudential, Donaldson, Lufkin Jenrette / Pershing, Air Canada, Reuters, Canadian Postal Service; and among professional associations The American Institute of Certified Public Accounts (AICPA), The National Association of Life Underwriters, The American College, Chauncy Group International and Educational Testing Service (ETS).

As an entrepreneur, he created and managed three successful businesses. Bill was President and Founder of Princeton Learning Systems and The Financial Services University and recently initiated and completed the sale of these businesses. As president of VMI Communications and most recently Forte Development, Bill has designed and implemented numerous sales training, professional certification, executive education, entrepreneurial mentoring and business development coaching programs with a wide range of client companies, franchise operators and consulting firms.

Academically , Dr. Healy has earned Ed.D., M.S., M.A., and B.A. degrees in Education, Industrial and Organizational Psychology and Applied Psychology. Bill created the “Strategic Learning Blueprint Process”, is co-author of “Making Deals – The Business of Negotiation” (Simon & Schuster) and has conducted extensive research on corporate culture, career management, organizational change, curriculum design, classroom and technology based course delivery, proficiency assessment and professional certification.

Bill has received numerous industry and national awards including The Society for Applied Learning, Mid-Atlantic Technology Council, N.J. Entrepreneurial Network, National Society for Performance and Instruction, Entrepreneur Magazine, Wall Street Technology Association and The US Distance Learning Association. Bill conducts numerous regional, national and international seminars for corporate clients and professional associations and is a frequent speaker at sales and management conferences.

David Reid

David A. Reid, Ph.D. is the Executive Director of the Russ Berrie Institute for Professional Sales.  Dr. Reid comes to RBI with over twenty years of experience developing sales professionals in both higher education and private industry.  He has long been a champion for professional sales and has been instrumental in developing and establishing innovative university-housed sales programs.  As the former chair of the Department of Professional Sales at William Paterson, he led the efforts in creating the College’s Bachelor of Science in Professional Sales, the first full degree in sales at an AACSB-accredited university.  

Prior to joining William Paterson, Dr. Reid was on the faculty at the University of Toledo, where he was the Edward H. Schmidt Professor of Sales and Business Marketing and the Director of the Savage & Associates Center for Advanced Sales and Marketing, which he helped to establish.  During his tenure at Toledo, he also served as the Director of the College’s M.B.A. Program.  Over the course of his career, he has held faculty positions at a number of universities including Clarkson University, the State University of New York at Binghamton, and LeMoyne College.  He has also served as a visiting lecturer at both the University of Abertay-Dundee and the University of St. Andrews in Scotland and was the 1998 recipient of the Wincott Research Fellowship at the University of Buckingham in England.

Dr. Reid’s research focuses on identifying, studying, and providing solutions to the challenges that individuals and firms face every day in achieving superior sales performance.  A respected scholar, he is the author of numerous works on sales and sales leadership that have appeared in such publications as the Journal of Personal Selling and Sales Management, Industrial Marketing Management, the Journal of Business and Industrial Marketing, and the International Journal of Purchasing and Materials Management.  He is also the author of three books, Readings in Industrial Marketing (Prentice-Hall College Division, 1985), The Sales Presentation Manual (West Publishing Company, 1992), and Fundamentals of Business Marketing Research (Haworth Press, 2004).

Dr. Reid’s consulting and training experience includes both US and foreign-based firms from a variety of industries, including health care, insurance, chemicals, pharmaceuticals, and medical services.  He has delivered programs on a range of topics including value selling, relationship selling, finding, and hiring sales talent, and global marketing.
He holds an MBA and a PhD in marketing from the State University of New York at Binghamton.

Robert Peterson

Robert M. Peterson is Chair of the Professional Sales Department and Associate Professor of Sales at William Paterson University.

He earned his BS in business administration from the Kelley School of Business at Indiana University. Upon his graduation, Dr. Peterson assumed his first sales position as a sales representative with Duplex Products, a national printer of forms and four-color products. While working in the company’s Washington D.C. office, he attended George Washington University and was awarded an MBA in international business. Dr. Peterson earned his PhD in marketing at the University of Memphis. His areas of interest included sales, negotiation, and entrepreneurship.

Dr. Peterson has previous experience as an Associate Professor of Marketing, teaching on both the undergraduate and graduate levels. He has also taught and developed various professional and outreach programs, such as a negotiating skills and marketing strategy program for disadvantaged youths, and an effective marketing management course for the Executive Program for Entrepreneurs in Changchun, China.

Dr. Peterson has earned the American Marketing Association Innovative Teacher Award. His students at have three times voted him Outstanding Undergraduate Professor and the Outstanding Graduate Professor of the Year. Additionally, he was awarded the Academy of Educational Leadership's Distinguished Teaching Award in 2001 for entrepreneurial education.

Dr. Peterson’s research has been published in the Industrial Marketing Management, Journal of World Business, National Accounts Management, Business Horizons, Journal of Entrepreneurship Education, Entrepreneurial Executive, Journal Marketing Theory & Practice, and Journal of Marketing Education, among others.

Outside of his academic career, Dr. Peterson has numerous years of sales industry experience to his credit. He joined Data Broadcasting Corporation as an Account Executive, and sold real-time financial data for the stock and commodity markets before being promoted in to Marketing Manager for the company’s San Mateo, CA office, where he was responsible for the introduction of new releases and interfaces to hardware and software platforms. Additionally, Dr. Peterson has worked as the International Exchange Coordinator for the City of Tonami in Japan.

Tim Werkley

Mr. Werkley is an Executive in residence with the Russ Berrie Institute of Professional sales at William Paterson University. He had previously been an Adjunct Professor at WPU in the Marketing and Management Department teaching Marketing Communications, Principles in Marketing and Ethics in Business over a 3 year period.

His educational background includes both a B.S. in Advertising and Masters in Business Administration from Fairleigh Dickinson, as well as a degree from the Dale Carnegie Institute.

After employment in various sales and management positions with Goodyear Tire and Rubber, Becton Dickinson, Imco Container and Stone Container he started his own company Swan Packaging, Inc in 1980 as a packaging broker and manufacturer’s representative.

In 1986 he and his wife Loretta formed Swan Packaging Fulfillment, a contract packaging and product fulfillment company which relocated to Wayne in 1990 and has grown to employ 40+ people and occupy a 60,000 sq. ft. warehouse facility. His professional memberships include The Direct Marketing Association, Fulfillment Management Association, Direct Mail Club of N.Y., N.J. Packaging Executives Club and membership in the New Jersey Business and Industry Association. In 2005 he transitioned the business to his son Timothy S. Werkley, a graduate of Lafayette College as well as a MBA from WPU.

As a lifelong resident of Wayne he has been active in both business and community affairs. A 15 year member of the Tri-County Chamber of Commerce he served as its Chairman of the Board in 1995-6 and later as Vice President of Finance from 1996-2005.

His community service included a two year term as Vice President of Finance of St. Joseph Hospital- Wayne and he presently serves as a member of the finance committee of the St Joseph Health Care System.

His interests include golf as a member of the Glen Ridge Country Club and fishing with family and friends in Pines Lake