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An Education in Smarter Selling

If you think all sales training programs are alike, maybe you should go back to school.

photo of RBI training room The result of a partnership between the private sector and higher education, the Russ Berrie Institute for Professional Sales (RBI) at William Paterson University is much more than a sales training company. As a University sales institute, we represent a unique learning resource for sales professionals and the companies they represent.

Our comprehensive approach to sales education is based on years of educational and professional experience and research. Our staff is comprised of experienced professionals who are leading experts in sales and sales management from a wide range of industries. We provide your firm with the programs, consulting services, resources and methodologies needed to develop sustainable improvements in sales performance that will directly impact your company’s top and bottom line. Our programs are based on the latest in sales performance research and learning methodology and offer hands-on real-world applications that deliver lasting results. Our one-of-a-kind Professional Sales Laboratory, fully equipped for videoconferencing and distance learning, allows your sales team to learn by doing and to receive the immediate feedback from peers and trained sales assessors that is so critical to effective learning.

At RBI, sales training isn’t an event, it’s an education.

Let Us Prove It to You – Take a Test Drive!

Looking to improve your sales performance?   The Russ Berrie Institute for Professional Sales could be one of the best business decisions you ever made.  To prove it, we invite you to come in for our hands-on RBI Test Drive© — a free, intensive 30 minute learning experience in our innovative, groundbreaking Professional Sales Laboratory.   To find out more about RBI and this exclusive, limited time offer, call 973-720-3855.