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The Russ Berrie Institute was the dream of Russ Berrie, a master salesman and philanthropist, who founded Russ Berrie and Company, Inc., one of the world’s premier lifestyle gift companies. Our mission is to advance the field of professional sales by providing high quality educational, development, consulting and research for beginning and experienced sales professionals. RBI is located in the University’s technologically advanced building at 1600 Valley Road in Wayne, New Jersey, which is equipped with state-of-the-art learning resources including the Russ Berrie Professional Sales Laboratory, an interactive resource for learning sales skills that enables users to develop and sharpen sales presentations in a simulated business office environment.
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