University Launches New Marketing Campaign

The campaign features students and alumni with strong stories and photos that convey what they have achieved based on their William Paterson education and experiences.

William Paterson is launching an exciting new marketing campaign this fall in partnership with the ad agency, Forge Academia. The new campaign is designed to build the University’s overall image while supporting undergraduate and graduate student recruitment.

The campaign highlights William Paterson in a distinctive fashion with a memorable tagline: Our greatest strength is helping you find yours. Will. Power.

Students and alumni are featured in the ads showing what they have achieved based on their William Paterson education and experiences.

The ads began running in early October in a variety of targeted media, with about 50 percent allocated to digital advertising, including banner ads on web and mobile sites. Other components of the media plan include highly visible ads on billboards, buses, and trains, as well as radio and newspapers.

The ads direct respondents to new University landing sites for both undergraduate (willpower.wpunj.edu) and graduate (gradwillpower.wpunj.edu). Over the next few months, the campaign strategy will be integrated throughout the University marketing. Additional student and alumni stories will also be highlighted in the coming months.

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10/11/12