Social Media Marketing Communication Certificate Program

The new Social Media Marketing Communication Certificate Program will be available for registration shortly. 

Certificate Curriculum 

Integrated Communication (5100): Students develop an integrated approach and skills set in problem-solving and strategic thinking with an emphasis on the use and language of imagery and design in print and electronic communication for a range of professional environments.

Writing for Digital Media (6100): Examines the art and craft of writing for digital media, including forms and limitations of the online environment by understanding how the evolution of digital media has changed the structure and marketplace of "traditional" media.

Digital Communication Applications (6150): A graduate-level introduction to digital media tools necessary in professional media production, communication and design. Students develop working competence in file creation and editing, compression, and content transmission, and explore other professional tools and production possibilities with consumer applications and freeware.

Applications for Website Creation (6130): Introduces students to basic tools used for creating web content such as Dreamweaver, Flash and Photoshop, as well as to social networking sites, online production tools and distribution systems.

Social Media Marketing (7150): Course focus is on the social implications of technological tools as they are used in integrated marketing techniques. Students will explore the dynamics of such areas as viral marketing in the context of social interaction, the evolution of social websites like MySpace.com and Facebook.com, and other channels of integrated marketing from music downloads and distribution, to matchmaking as big business.