WPU Homepage: Dr. Kashyap

Rajiv Kashyap, Ph.D.
Christos M. Cotsakos College of Business
Professor: Marketing and* Management Sciences*

The William Paterson University Home Page for Professor Rajiv Kashyap

Professional Degrees:

Ph.D., Marketing, University of Massachusetts, Amherst
MS, HRTA, University of Massachusetts, Amherst
B.Sc., Chemistry, Bombay University

Previous Appointments:

Assistant Professor, Indiana Purdue University, Fort Wayne
Assistant Professor, University of Massachusetts Amherst

Primary Research Interests:

Representative Publications:

Iyer, Easwar S., Rajiv K. Kashyap, and William D. Diamond, (2011 forthcoming) Charitable Giving: Even the Willing need to be Persuaded,” Journal of Current Issues and Research in Advertising, 33 (1).

Kashyap, Rajiv K. and Easwar S. Iyer, (2009), “Not Everybody Wants to Save the World,” Journal of Financial Services Marketing, 14 (2), 118-134.

Iyer, Easwar S. and Rajiv Kashyap (2009), “Noneconomic Goals of Investors,” Journal of Consumer Behaviour, 8(5), 225-237.

Kashyap,Rajiv K. Easwar S. Iyer, and Bobby ‘Subhabrata’ Bannerjee, (2009), “The Relationship Between Corporate and Individual Environmental Responsibility,” in Felix Saito (Ed.), Consumer Behavior, Nova Science Publishers, 1-26.

Li, Fuan, Joe Zhou, Rajiv K. Kashyap, and Zhilin Yang, (2008) “Brand Trust as a Second Order Factor: An Alternative Measurement Model,” International Journal of Market Research, 50 (6), 817-830.

Iyer, Easwar and Rajiv K. Kashyap (2007), “Consumer Recycling: Role of Incentives, Information, and Social Class,” Journal of Consumer Behaviour, 6 (February), 32-47.

Kashyap, Rajiv K., Raza Mir, and Easwar S. Iyer, (2006) “Toward A Responsive Pedagogy: Linking Social Responsibility to Firm Performance Issues in The Classroom,” Academy of Management Learning and Education, 5 (September), 366-376.

Banerjee, Subhabrata Bobby, Easwar Iyer, and Rajiv K. Kashyap (2003), "Corporate Environmentalism: Antecedents and Influence of Industry Type,” Journal of Marketing, 67 (April), 106-122.

Representative Industrial Work/Consulting Experience:

Customer Satisfaction Study for Rea Magnet Wire Company, Inc. Fort Wayne, IN.
Academic Consultant to Waste Management Department, UMASS for study and increase of recycling rates in Residence Halls.
Customer value and service quality measurement study for Marriott Hotels, Inc.
Developed diffusion models to forecast international sales for Innovara, management consultants.
Used conjoint analysis to determine feasibility of a new product for travel services firm.

Current Courses Offered:

kashyapr@wpunj.edu