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The Master of Arts in Professional 
At William Paterson University


Master's Project Presentations, May 2nd, 6 pm, in the Martini Room in Hobart Hall

Daniel J. Baker: “Understanding the Role of the Campus Tour in the College Decision-making Process”

Izabella M. De Souza: “Understanding Social Media Marketing in Luxury Retail”

Beverly Gaines: “In as Few Words as Possible: A Study on the Impact of Textisms on Formal Writing of Undergraduate Students”

Mauren O’Keefe: “How Has Pinterest Affected Social Commerce?”

Mark Piro: “An Analysis of How Financial Services Companies Use Social Media to Communicate with Consumers"

Peter Schauer: "A Case Study of Bill Simmons"  


Expert Roundtable: Advance Your Career through Social Media & Strategic Communication

Communication Graduate Roundtable 2012

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Expert roundtable sponsored by Professional Communication graduate program was successfully held at William Paterson University on June 19, 2012.  

Topics included new digital media trends, social media tactics as well as effective career networking strategies. 

Our faculty members shared their expertise on digital/social media and ProComm alumni discussed how ProComm graduate program has helped them succeed in their career and academic development.  

Master's in Professional Communication students among WPU's graduating class of 2012

On May 22, William Paterson University's Commencement ceremony was held at the IZOD Center in East Rutherford. The Communication Department was proud to participate in the ceremony and proud of the graduating MaProCom students who worked so hard to complete this program. Click the link to view the MaProCom graduation gallery.

2012 Graduates of the Master's in Professional Communication Program

Expert Roundtable: Advance Your Career through Social Media & Strategic Communication

Register now for this expert roundtable and graduate program information session to learn effective career networking strategies, new digital media trends, and the tactics that will help you succeed in your social media efforts.

This event will take place on Tuesday, June 19 at 6pm in University Commons Ballroom C. Admission is free, and the $50 application fee will be waived for attendees who apply to the
M.A. in Professional Communication Program at this event.

Guest Speaker on Media Law and Ethics


Cathleen Lewis 


Cathleen M. Lewis is currently  Director of Public Affairs and Government Relations  at AAA New Jersey Automobile Club.

She has also served as Senior Public Information Officer, and Legislative Liaison at NJ Motor Vehicle Commission representing the MVC to members of the State Senate and Assembly during Governor Corzine's Administration.               

Guest Speaker on Social Media Policy, Communication Law and Ethics

          Melissa Bass is a specialist in social media policy and digital communication. She serves as an adjunct professor in digital media and public relations for William Paterson University.  She also works full-time in the corporate communication department at Wyndham Worldwide where she manages digital communication and is responsible for the development of strategy, oversight and management of content and analytics for all corporate online properties including consumer and employee facing sites, as well as social media. Prior to this, she held numerous positions in social media and corporate communication with companies including Toys"R"Us and Sony Corporation of America. She holds both a bachelor's and master's degree in communication from Rowan University.

Guest Speaker on Lobbying, Communication Law and Ethics

         William Murray runs MWW Group’s regional and national public affairs practice.  He has more than 30 years of experience in directing and conducting public relations, public affairs and government relations campaigns for clients in a wide range of industries and on a variety of issues. He specializes in campaigns that focus on impacting public policy; building and mobilizing third party advocates at the state and federal level, and directing supporting media relations programs.  MWW Group is one of the nation’s top mid-sized public relations and public affairs firms and one of the ten largest independent global agencies. It is the largest communications firm in New Jersey, and is headquartered in East Rutherford, NJ.          


Guest Speaker on Music Copyright,  Communication Law and Ethics


Dr. E. Michael Harrington is a consultant in music copyright/IP, social media and technology issues.   He has worked as expert witness in hundreds of music copyright infringement matters involving artists such as the Dixie Chicks, Woody Guthrie, Steve Perry, Collin Raye, Tupac Shakur, George Clinton,  DJ Danger Mouse, Patty Loveless and others.  He has delivered more than 150 lectures to law schools, organizations and universities throughout North America including Harvard Law, the Texas Bar, Boston Bar, Montreal Pop, the European Film Commission, IBS, CMA and others.  


Dr. Joann Lee is interviewed on NJ Today on media coverage of Governor Christie's April visit to Israel

Click the above link to see the interview.

Warren Buffet holds Q & A with select William Paterson students in attendance
William Paterson graduate students from Communication and Business visited with Warren Buffet in Omaha on Jan. 13.  Following a 2-hour long question and answer session, Mr. Buffett took everyone to lunch.  Two WP students, Steve Parsons and Nicholas Bowman even got the chance to ride to lunch with Mr. Buffett in his car. The trip was an event  hosted by Warren Buffett in which six universities were invited to participate.