Department of Communication

Kyung-Hyan Angie Yoo

AYoo

Office:   Hobart Hall 108
Phone:   (973) 720-2743
Email:   yook2@wpunj.edu
Office Hours:  

Department: Communication
Position: Assistant Professor
Area Specialization: Digital Communication, Integrated Communication, Social Media, Public Relations, Research Methodology

Education:
Ph. D., Texas A&M University
M.A., New York Institute of Technology
B.A., Kyung Hee University 

Research Interests:
1) Web 2.0: Use and impacts of social media and online user-generated contents, Social media marketing, Online communities and culture, New media, Networked communication, Virtual experience

2) Online Trust: Online trust cues and formation, online deception, online deception detection

3) Persuasive Technology/Human-technology interaction: social aspects of technology; special focus on the use and design of avatar, the role of online decision systems, conversational recommendation systems.

Selected Publications:

Academic Journal Articles:
Yoo, K. -H., & Gretzel, U. (Accepted/Forthcoming). Trust in Travel-Related Consumer Generated Media Information Technology & Tourism.

Yoo, K. -H., & Gretzel, U. (In press). Influence of Personality on Travel-Related Consumer Generated Media Creation. Computers in Human Behaviors.

Yoo, K. -H., & Gretzel, U. (2008). What Motivates Consumers to Write Online Travel Reviews? Information Technology & Tourism. 10(4), 283-295.

Yoo, K. -H., & Gretzel, U. (2008). The Influence of Perceived Credibility on Recommendation Source Preference. Information Technology & Tourism. 10(2), 133-146.

Book Chapters:
Yoo, K. -H., & Gretzel, U. (In Press). Creating More Credible Recommender Systems: The Influence of Source Characteristics on Recommender System Evaluations. In Kantor, P. B., Ricci, F., Rokach, L., & Shapira, B. (Eds.), Recommender Systems Handbook, Vienna, Austria: Springer Verlag.

Yoo, K. -H., & Gretzel, U. (In Progress). Use and Creation of Social Media by Travelers. In Sigala, M., Gretzel, U., & Christou, E. (Eds.), Web 2.0 in travel, tourism and hospitality: theory, practice and cases.

Published Abstracts and Proceedings:
Yoo, K –H, & Gretzel, U. (2010). Web 2.0: New Rules for Tourism Marketing, Proceedings of the 41th Annual Conference of the Travel and Tourism Research Association, San Antonio, TX.

Yoo, K –H, & Gretzel, U. (2009). The Influence of Virtual Representatives on Recommender System Evaluation, Proceedings of the 15th Americas Conference on Information Systems, San Francisco, California.

Yoo, K. -H., & Gretzel, U. (2009). Generational Differences in CGM Perceptions and Use for Travel Planning. Proceedings of the 40th Annual Conference of the Travel and Tourism Research Association, Honolulu, HI.

Yoo, K.-H., Lee, Y.-J., Gretzel, U. & Fesenmaier, D. R. (2009). Trust in Travel-Related Consumer Generated Media. In W. Höpken, U. Gretzel & R. Law (Eds.), Information and Communication Technologies in Tourism 2009, pp. 49-60. Vienna, Austria: Springer Verlag.

Yoo, K.-H., & Gretzel, U. (2009). Comparison of Deceptive and Truthful Travel Reviews. In W. Höpken, U. Gretzel & R. Law (Eds.), Information and Communication Technologies in Tourism 2009, pp. 37-48. Vienna, Austria: Springer Verlag.

Yoo, K. -H., & Gretzel, U. (2009). Detection of Deceptive Hotel Reviews: Influences of Length and Type of Review. Proceedings of the 14th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Las Vegas, NV, January 4-6, 2009.

Lee, Y., Yoo, K.-H., & Gretzel, U. (2009). Social Identity Formation Through Blogging: Comparison of U.S. and Korean Travel Blogs. Proceedings of the 14th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Las Vegas, NV, January 4-6, 2009.

Yoo, K. -H., & Gretzel, U. (2008). The Influence of Involvement on Use and Impact of Online Travel Reviews. Hospitality Information Technology Association (HITA) Conference, Austin, TX, June 15-16, 2008.

Gretzel, U. & Yoo, K. -H. (2008). Use and Impact of Online Travel Reviews. O'Connor, P., Höpken, W. & Gretzel, U. (2008). Information and Communication Technologies in Tourism 2008, 35-46. Vienna, Austria: Springer.

Yoo, K. -H., & Gretzel, U. (2008). Understanding Differences Between Online Travel Review Writers and Non-Writers. Proceedings of the 13th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Orlando, FL, January 3-5, 2008, pp. 21-29.

Lee, W., Yoo, K. -H., & Gretzel, U. (2007). Effectiveness of Community-Based Visitor Information Centers. Proceedings of the 38th Annual Conference of the Travel and Tourism Research Association, Las Vegas, NV.

Yoo, K. -H., Lee, K. S., & Gretzel, U. (2007). The role of Source Characteristics in eWOM: What Makes Online Travel Reviewers Credible and Likeable? In M. Sigala, L. Mich, J. Murphy, and A. Frew (Eds.), Proceedings of the 14th International ENTER Conference in Ljubljana, Slovenia, January 24-26, 2007, pp. 23-34. UK, Axon Imprint.

Yoo, K. -H., & Gretzel, U. (2007). The Influence of Perceived Credibility and Likeability on Preferences for Online Travel Recommendation Sources. In Hsu, C. and -H., Tsai (Eds.), Proceedings of the 12th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Houston, TX, January 4-6, 2007, pp. 1454-1458.

Yoo, K. -H., Lee, W., & Gretzel, U. (2006). Role of the Internet in the Travel Planning Process. Proceedings of the 37th Annual Conference of the Travel and Tourism Research Association, Dublin, Ireland.

Yoo, K. -H., & Gretzel, U. (2006). Measuring the Credibility of Recommender Systems. In Hitz, M. Sigala, M. and J. Murphy (Eds.), Information and Communication Technologies in Tourism 2006, pp. 285-295. Vienna, Austria: Springer Verlag. (Nominated for Best Paper Award).

Honors & Recognitions:
Nominated for Vice Chancellor's Award in Excellence Program, Texas A&M University (2009)

Graduate Scholarship, Texas A&M University (2009)

International Education Fee Scholarship, Texas A&M University (2008-2009)

Best PhD Proposal Award, 14th International ENTER Conference, Slovenia (2007)

Nominated for Best Paper Award, 13th International ENTER Conference, Switzerland (2006)

General Scholarship, Texas A&M University (2004-2005)

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