Sudha Mani

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Sudha ManiSudha Mani

Assistant Professor
Russ Berrie Institute of Professional Sales
William Paterson University

Address 1600 Valley Road, Room 4038, Wayne, NJ 07474
Telephone (973) 720-3872
Email Email
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EDUCATION


Doctor of Philosophy -
Business Administration (Marketing)
Richard Ivey School of Business, The University of Western Ontario, Canada

Master of Business - Economics
University of Delhi, India

Bachelor of Commerce
University of Delhi, India



AREAS OF EXPERTISE

Sales Management
Inter-firm Relationships (Channel and Alliance Relationships)
Product Innovation
International Market Entry



SELECTED RESEARCH


Mani, Sudha, Kersi D. Antia, and Aric Rindfleisch (2007), “Entry Mode and Equity Level: A Multilevel Examination of Foreign Direct Investment Ownership Structure,” Strategic Management Journal, 28 (8), 857-866. View Here

Mani, Sudha and Xueming Luo, “Product Alliances, Alliance Networks, and Performance Risk:
Evidence from the Biopharmaceutical Industry,” forthcoming International Journal of Research in Marketing. View Here

 

TEACHING

Negotiation
Global Sales
Professional Sales
Principles of Marketing
Marketing Strategy



PROFESSIONAL EXPERIENCE


Senior Account Executive
SAS, Delhi, India



SERVICE

Organized RBI Industry Conference Series 2013 – Pharma Sales 3.0 
Facilitated various events at RBI Triathlon
Facilitated various events at RBI National Sales Challenge
Manuscript Reviewer – various conferences and journals



AWARDS & HONORS

2009 Best Track Paper – New Product Development, Product Management, and Entrepreneurship Track – 2009 Summer Marketing Educators’ Conference

2006 ISBM Business Marketing Doctoral Fellow. Winner, Doctoral Dissertation Award Competition, Institute for the Study of Business Markets, Pennsylvania State University.

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