Phone: (973) 720-3872
Office Hours: By Appointment Only
Department: Professional Sales
Position: Assistant Professor
Area Specialization: Sales management and inter-organizational relationships
Dr. Sudha Mani is a faculty at the Russ Berrie Institute of Professional Sales at William Paterson University since Fall 2012. Her research interests lie in the management of domestic and international inter-organizational relationships. In particular, she adopts a quantitative approach to understand the initiation and maintenance of formal ties (alliances and channel relationships) and the performance implications of such ties. For instance, her research in the bio-pharmaceutical industry provides managers with a realistic assessment of both the upside and downside to alliance formation. Her work on franchise relationships throws light on how interfirm relationships characterized by high interdependence affect firm survival. She is also working in the area of salesforce compensation and salesforce governance.
She earned her PhD in Marketing from the Ivey School of Business, University of Western Ontario, Canada. She earned her Master’s degree in Business Economics and Bachelor’s degree in Commerce from the University of Delhi, India.
Sudha’s research has appeared in the Strategic Management Journal. Sudha was a research fellow at the Ivey Biotechnology Center. She has also won awards for her research including, the Best Track Paper at the AMA Summer Marketing Educators’ Conference and the ISBM doctoral dissertation award. Prior to earning her PhD, Sudha worked as an account manager for an advertising agency in India. For over four years she was responsible for managing various key accounts for the company.