Office:   V3050
Phone:   973-720-2755
Email:   MatthewsW@wpunj.edu
Office Hours:   By appointment

Department: Marketing and Management
Position: Professor
Area Specialization: The interface between what is taught in standard business texts and organizational and environmental reality

Professional Degrees:

Ph.D. Industrial Marketing/Business Strategy, Harvard University Graduate School of Business Administration
M.B.A. Marketing/Industrial Business, Harvard University Graduate School of Business Administration
B.Sc. Organic Chemistry, King's College, University of Durham .

Primary Research Interests:

• The interface between what is taught in standard business texts and organizational and environmental reality

Representative Publications:

• William E. Matthews, Marketing - The Essentials, Kendall-Hunt, 2008
• "The Unfailing Certainty of Textbooks" accepted for publication by the Journal of College Teaching & Learning
• Castle Halle Academy," [with Frank Grippo, Noah P. Barsky, Joel Siegel], accepted for publication by the Journal of Applied Business Research.
• What Have I Learned?",accepted for publication by the Journal of Business Case Studies.
• Bon Appetit," accepted for publication by the Journal of Business Case Studies
• The failing Certainty of Textbooks," College Teaching and Learning Conference, Las Vegas, October 2007.
• Knowledge and Labor in theNew Economy: Challenges to Globalization" [with Raza Mir] presented at the Eastern Academy of Management - International (EAM-I) conference, Cape Town, South Africa, June 2005
• William E. Matthews, Management -The Essentials, Kendall Hunt - 2005
• "Waterville Community Bank" [with Thomas Roberts] presented at the Eastern Academy of Management - International (EAM-I) conference, Cape Town, South Africa, June 2005.
• "Knowledge and Labor in the New Economy: Challenges to Globalization" [with Raza Mir] presented at the Eastern Academy of Management - International (EAM-I) conference, Cape Town, South Africa, June 2005.

Representative Industrial Work/Consulting Experience:

• Strategic Planning for small- and medium-sized business (1974 to-date)

Current Courses Offered:

• MKT 210-02: Principles of Marketing
  Course Syllabus
  Topical Resources
• MGT 210-03: Principles of Marketing
  Course Syllabus
  Topical Resources
• MKT 640-60: Business, Government and Society
  Course Syllabus
  Topical Resources