Department of Marketing and Management Sciences

Dr. William Matthews

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Office:   V3050
Phone:   973-720-2755
Email:MatthewsW@wpunj.edu
Office Hours:   By appointment

Department: Marketing and Management
Position: Professor
Area Specialization: The interface between what is taught in standard business texts and organizational and environmental reality

Professional Degrees:

Ph.D. Industrial Marketing/Business Strategy, Harvard University Graduate School of Business Administration
M.B.A. Marketing/Industrial Business, Harvard University Graduate School of Business Administration
B.Sc. Organic Chemistry, King's College, University of Durham .

Primary Research Interests:

  • The interface between what is taught in standard business texts and organizational and environmental reality

Representative Publications:

  • William E. Matthews, Marketing - The Essentials, Kendall-Hunt, 2008
  • "The Unfailing Certainty of Textbooks" accepted for publication by the Journal of College Teaching & Learning
  • Castle Halle Academy," [with Frank Grippo, Noah P. Barsky, Joel Siegel], accepted for publication by the Journal of Applied Business Research.
  • What Have I Learned?",accepted for publication by the Journal of Business Case Studies.
  • Bon Appetit," accepted for publication by the Journal of Business Case Studies
  • The failing Certainty of Textbooks," College Teaching and Learning Conference, Las Vegas, October 2007.
  • Knowledge and Labor in theNew Economy: Challenges to Globalization" [with Raza Mir] presented at the Eastern Academy of Management - International (EAM-I) conference, Cape Town, South Africa, June 2005
  • William E. Matthews, Management -The Essentials, Kendall Hunt - 2005
  • "Waterville Community Bank" [with Thomas Roberts] presented at the Eastern Academy of Management - International (EAM-I) conference, Cape Town, South Africa, June 2005.
  • "Knowledge and Labor in the New Economy: Challenges to Globalization" [with Raza Mir] presented at the Eastern Academy of Management - International (EAM-I) conference, Cape Town, South Africa, June 2005.

Representative Industrial Work/Consulting Experience:

  • Strategic Planning for small- and medium-sized business (1974 to-date)

Current Courses Offered:

  • MKT 210-02: Principles of Marketing
    Course Syllabus
    Topical Resources
  • MGT 210-03: Principles of Marketing
    Course Syllabus
    Topical Resources
  • MKT 640-60: Business, Government and Society
    Course Syllabus
    Topical Resources