Dr. Rajiv Kashyap
Office Hours: By appointment
Department: Marketing and Management
Position: Department Chair and Professor
Area Specialization: Strategic marketing and social marketing
Ph.D., Marketing, University of Massachusetts, Amherst
MS, HRTA, University of Massachusetts, Amherst
B.Sc., Chemistry, Bombay University
Representative Publications and Presentations
Li, F., Yang, Z., Kashyap, R. K., Zhou, N. (2015). In Lia Zarantonello and Veronique Pauwels-Delassus (Ed.), "Measurement Scale of Brand Trust" in Handbook of Brand management Scales (pp. 217-220). London and New York: Routledge, Taylor & Francis Group.
Kashyap, R. K., Iyer, E. S., Banerjee, S. (2008). Relationship Between Corporate and Individual Environmental Responsibility. Nova Science Publishers, Inc.
Refereed Journal Articles
Gritsch, M., Mir, R. A., Mir, A. H., Kashyap, R. K. (2015). Managing Knowledge in the Age of Global Capital. Academy of Strategic Management Journal, 14(2), 129-140.
Mani, S., Kothandaraman, P., Kashyap, R. K., Ashnai, B. (2015). Sales Role-Plays and Mock Interviews: An Investigation of Student Performance in Sales Competitions. Journal of Marketing Education.
Agnihotri, R., Kothandaraman, P., Kashyap, R. K., Singh, R. (2012). Bringing "Social" into Sales: The Impact of Salespeople's Social Media Use on Service Behaviors and Value Creation. Journal of Personal Selling and Sales Management, 32(3), 333-348.
Iyer, E. S., Kashyap, R. K., Diamond, W. D. (2012). Charitable Giving: Even the Willing Need to be Persuaded. Journal of Current Issues and Research in Advertising, 33(1), 115-127.
Kashyap, R. K., Mir, R. A., Iyer, E. S. (2012). Interrogating Sustainability: FAD or Value Generator? International Journal of Business Insights and Transformation, 4(3), 22-29.
Iyer, E. S., Kashyap, R. K. (2009). Noneconomic Goals of Investors. Journal of Consumer Behaviour, 8, 225-237.
Kashyap, R. K., Iyer, E. S. (2009). Not Everybody Wants to Save the World. Journal of Financial Services Marketing, 14(2), 118-134.
Li, F., Zhou, J., Kashyap, R. K., Yang, Z. (2008). Brand Trust as a Second Order Factor: An Alternative Measurement Model. International Journal of Market Research, 50(6), 817-830.
Gritsch, M., Mir, R. A., Mir, A. H., Kashyap, R. K. (2015). Managing Knowledge in the Age of Global Capital (1st ed., vol. 14, pp. 10-14). Proceedings of the Academy of Strategic Management.
Mani, S., Kothandaraman, P., Kashyap, R. K., Ashnai, B. (2014). Drivers of Student Performance in Sales Role-play Competitions (pp. 182-183). Society for Marketing Advances Proceedings.
Kashyap, R. K., Mani, S., Kothandaraman, P., Agnihotri, R. (2014). In Gittha Hegde and G. Shainesh (Ed.), Sales Professionals’ Use of Social Media to Create and Deploy Social Capital in US And Indian Firms (pp. 248-260). Bengaluru: International Conference on Social Media Marketing in Emerging Markets.
Kothandaraman, P., Mani, S., Kashyap, R. K., Agnihotri, R. (2013). End of Quarter Scrambling (EOQS): Aligning Incentives or Power of Habit?. Aalen: Global Sales Science Conference.
Kothandaraman, P., Kashyap, R. K., Agnihotri, R. (2013). In Aric Rindfleisch, Jim Burroughs (Ed.), Understanding The Role Of Social Media In Salesperson Customer Relationship Performance: A Social Capital Perspective (vol. 34, pp. 157). Las Vegas, NV: AMA Winter Educator’s Conference.
Mir, R. A., Kashyap, R. K., Godar, S. H., Ekmekjian, E. C. (2012). Is doing the right thing a strategy: Rethinking the relationship between corporate social responsibility and firm performance. Proceedings of the Southern Management Association Annual Meeting.