Department of Marketing and Management Sciences

Dr. Susan Godar

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Office:   V3054
Phone:   973-720-3678
Email:   GodarS@wpunj.edu
Office Hours:   By appointment

Department: Marketing and Management
Position: Professor
Area Specialization: Business ethics, and marketing strategy for services and high tech products
URL: http://www.wpunj.edu/ccob/departments/marketing-management/faculty/godar-susan/godar.dot

Professional Degrees:
Ph.D. International Business, Temple University
M.B.A. Specialization in Marketing, University of Iowa
B.A. Sociology/Marketing Creighton University

Previous Appointments:
Assistant Professor, St. Mary's College of Maryland
Adjunct Professor, Philadelphia College of Textiles & Science
Adjunct Professor, Bucks County Community College

Primary Research Interests:

  • Business ethics, and marketing strategy for services and high tech products

Representative Publications:

  • Godar, S.H., & Rimšane, I.  (In press).  “Communication Problems in Utilizing a Native Informant for Cultural Knowledge,” International Business: Research, Teaching, and Practice, 2(1)
  • Godar, S.H.  (2007), ”Who Should do the Talking? Communication Locus for an International Product Crisis”, International Business: Research, Teaching, and Practice, 1(1):76-86
  • Ferris, S.P. & Godar, S.H, editors (2006), Teaching & Learning with Virtual Teams, Hershey, PA:Idea Group.
  • O’Connor, P.J. & Godar, S.H., (2006), “A Blueprint for Assessing Learning in Virtual Teams,” Teaching and Learning with Virtual Teams,” ed. S.P. Ferris & S. Godar, Hershey (PA): Idea Group.
  • Godar, S.H., & Rimšane, I. (2006). “Developing a Web-based Learning Program,” Starptautiska zinatniska conference: Sabiedriba, Integracija, Izglitiba (Rezekne, Latvia).
  • Godar, S.H., (2006). "Who Should Talk? Communication Locus for an International Product Crisis," Proceedings of the American Marketing Association Summer Educators’ Conference.
  • Godar, S.H.; O’Connor, P.J., & Taylor, V.A. (2005)."Evaluating the Ethics of Inversion", Journal of Business Ethics, 61(1):1-6.
  • Godar, S.H. & Ferris, S.P., editors, (2004), Virtual and Collaborative Teams: Process, Technologies, and Practice, Hershey, PA:Idea Group.
  • Godar, S.H., (2004) "A Contrarian Approach to Teaching Principles of Marketing", Proceedings of the Academy of Educational Leadership.
  • Godar, S.H. & Knaus, E.J., (2004) "Bloom's Taxonomy Applied to Rubrics", Proceedings of the National Business & Economics Society.  

 

Refereed Conferences - Proceedings:

  • Rimšane, I. &  Godar, S.H., (2008). "How is Latvia teaching foreign languages? A study of pedagogy implementation," Association for the Advancement of Baltic Studies.
  • Godar, S.H., & Rimšane, I.  (2007).  “Communication Problems in Utilizinga Native Informant for Cultural Knowledge,” Academy of International Business / Southeast Region Annual Meeting. 
  • Godar, S.H., & Rimšane, I.  (2006). “Developing a Web-based Learning Program,” Starptautiska zinatniska conference: Sabiedriba, Integracija, Izglitiba (Rezekne, Latvia). 
  • Godar, S.H., (2006). "Who Should Talk? Communication Locus for an International Product Crisis," American Marketing Association Summer Educators’ Conference.  
  • Godar, S.H., (2005). “Worldwide Word-of-Mouth Communication: Impact of a Paradigm Shift,” Academy of International Business / Southeast Region Annual Meeting. 

 

Representative Industrial Work/Consulting Experience:

  • Business Consultant:Total Marketing Consulting to industry, specializing in aviation issues, including reesearch design, surveys and communications. Author of articles in aviation trade press on market forecasts.

 

Current Courses Offered:

  • MKT Global Marketing: Mkt 316-01
    Course Syllabus
    Topical Resources
  • MKT Global Marketing: Mkt 210
    Course Syllabus
    Topical Resources

godars@wpunj.edu