Department of Marketing and Management Sciences

Dr. Shan Feng


Office:   V3057
Phone:   973-720-2766
Office Hours:   By appointment

Department: Marketing and Management
Position: Associate Professor
Area Specialization: Behavioral pricing, consumer memory, and information processing


Ph.D., Marketing, 2011, Drexel University, Philadelphia
M.S., International Marketing, 2006, Beijing Institute of Technology, Beijing
B.S., Economics, 2004, Beijing Institute of Technology, Beijing

Representative Publications and Presentations

Refereed Journal Articles

Chao, C.-H., Feng, S. (2014). Insider Vs. Outsider: Choosing Local Market Knowledge Source in the Emerging Market. International Business Research, 7(11), 1-9.

Chao, C.-H., Feng, S., Li, F. (2014). The Journey from Market Orientation to New Product Performance in the Host Country: A Knowledge and Learning Perspective. Journal of Marketing Development and Competitiveness, 8(1), 62-73.

Feng, S., Suri, R., Bell, M. (2014). Does Classical Music Relieve Math Anxiety? Role of Tempo on Price Computation Avoidance. Psychology and Marketing, 31(7), 489-499.

Conference Proceedings

Kashyap, R. K., Mir, R. A., Feng, S., Chao, C.-H. (2016). Microfoundations of a Dynamic Market Knowledge Capability: Empirical Explorations under Conditions of Environmental Uncertainty. Paris: Proceedings of the 2016 World Marketing Congress of the Academy of Marketing Science.

Suri, R., Feng, S., Chandrashekran, R. (2012). In Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu (Ed.), Presentation of Comparative Prices: Role of Working Memory (vol. 40). Duluth, MN: Advances in Consumer Research.

Feng, S., Cai, J. (2012). In Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu (Ed.), The Effects of Stackable Discounts on Consumers’ Retail Price Image Perceptions (vol. 40, pp. 1129-1129). Advances in Consumer Research.

Suri, R., Kohli, C., Grewal, D., Feng, S. (2011). In Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner (Ed.), Effects of Legibility of Text in Product Descriptions on Price Perceptions (vol. 39, pp. 784-785). Duluth, MN: Advances in Consumer Research.

Feng, S., Suri, R. (2010). In Darren W. Dahl, Gita V. Johar, Stijn M.J. van Osselaer (Ed.), Effects of Sorting Competitive Prices on Product Evaluations (vol. 38, pp. 858-859). Advances in Consumer Research.

Feng, S., Suri, R. (2010). In Michael K. Brady and Michael D. Hartline (Ed.), Price Context, Prior Knowledge, and Working Memory Capacity (vol. 21, pp. 190-191). Marketing Theory and Applications.