Dr. Shan Feng
Office Hours: By appointment
Department: Marketing and Management
Position: Assistant Professor
Area Specialization: Behavioral pricing, consumer memory, and information processing
Ph.D., Marketing, 2011, Drexel University, Philadelphia
M.S., International Marketing, 2006, Beijing Institute of Technology, Beijing
B.S., Economics, 2004, Beijing Institute of Technology, Beijing
Primary Research Interests
Consumers’ use of prior knowledge in information processing
Social media marketing
Suri, Rajneesh, Prabakar Kothandaraman, Shan Feng and Umit Koc (2010), “Effects of Sorting Competitive Prices on Product Evaluations,” in Advances in Consumer Research, ed. Darren W. Dahl, Gita V. Johar, and Stijn M. J. van Osselaer, Jacksonville, FL: Association for Consumer Research.
Feng, Shan and Rajneesh Suri (2010), “Price Context, Prior Knowledge, and Working Memory Capacity,” in Marketing Theory and Applications, Vol. 21, ed. Michael K. Brady and Michael D. Hartline, New Orleans, LA: American Marketing Association, 190-191.